Status: Active
Sector: Retail Tech
Industry: Retail Tech
Summary: RubiBrands, founded in 2021, is Turkey’s first e-commerce roll-up and a pioneering e-export company that achieved consortium status.
Company Overview:
Rubi Brands is a technology startup that provides innovative solutions to enable brands to grow digitally. The company develops comprehensive brand management and digital marketing strategies to help e-commerce brands grow and stay competitive. Rubi Brands uses advanced technologies and data analytics to help brands reach their target audiences more effectively in the age of digital transformation.
Business Model:
Rubibrands acquires successful e-commerce brands, preferably sourced from Türkiye, invests in them, and transforms them into global brands. The aim is to acquire the majority of these brands and grow them exponentially, primarily in the U.S., Europe, and MENA regions, where Amazon.com and other strong local marketplaces are present. RubiBrands also operates as a mega merchant, providing access to numerous other brands to expand their operations globally. By clustering Türkiye’s e-export brands under one umbrella, it optimizes sourcing, logistics, and marketing operations for all partnering brands.
Product & Services:
- Digital Marketing Strategies: Customized campaigns designed to reach target audiences and increase sales.
- Data Analytics: Advanced data analysis and reporting services to monitor and optimize performance.
- Brand Management: Building and maintaining brand identity, managing customer relationships, and increasing brand awareness.
- E-commerce Consultancy (e-MaaS): Managing e-commerce platforms, developing product strategies, and enhancing sales channels.
Investment & Growth Information:
Rubi Brands secured the highest seed round in Turkey’s e-commerce sector. This funding, from investors such as JAM Fund, Atempo Growth, D4 Ventures, Esas Ventures, Alarko Ventures, and angel investors from Softbank, Lazada, and Merama, is used to expand internationally and partner with successful local brands. The company has recently obtained the E-Export Consortium Status (the highest rank that allows its holders to benefit from all types of incentives at the maximum limit under the E-Export Incentive Package. This privilege is offered to only 6-7 firms with strong e-export capabilities) under the Turkish Ministry’s E-Export Incentive Package. This status allows Rubi Brands to implement the e-MaaS (Ecommerce Management as a Service) business model and utilize the incentive package for both their acquired brands and e-MaaS partner brands. Rubi will continue to utilize technology and innovations, striving to maximize Türkiye’s e-export potential.
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