Status: Active
Sector: Fintech
Industry: Personal Finance Management, Savings and Investment, AI-Powered Financial Services
Summary: Plum is the ultimate smart money app, helping 2 million people to invest, save and manage their spending with automation.
Company Overview:
Plum is an AI-driven personal finance management app that aims to enhance users’ financial health by automating savings and providing tailored investment opportunities. Founded in 2016, Plum leverages artificial intelligence to analyze spending patterns, automate savings, and suggest suitable investment options.
Business Model:
Plum operates on a freemium model, offering basic financial management and savings services for free, with advanced features available through subscription-based premium options. Revenue also comes from small commissions on investments and partnerships.
Product & Services:
Automatic Savings: Automatically saves money based on users’ spending habits.
Investment Opportunities: Allows users to invest small amounts.
Budget Management: Analyzes income and expenses to help users manage their budgets better.
Bill Tracking: Tracks users’ bills and ensures timely payments.
Key People:
Victor Trokoudes – CEO and Co-Founder
Investment & Growth Information:
Plum recently secured €10 million in funding from Eurobank, aiming to expand its presence in Greece and neighboring markets. The strategic partnership includes the launch of a fully digital wallet for savings and investments. Plum plans to reach 700,000 active customers in Greece by 2027 and aims for profitability by early 2025.