Status: Active
Sector: Retail Tech
Industry: Digital Signage, Advertising Technology, Visual Communication
Summary: Octopus is a SaaS platform that facilitates interaction between social media and stores. Its goal is to effectively convert content displayed on industrial screens into sales. Octopus offers an innovative approach by providing the ability to generate purchase index reports.
Company Overview:
Octopus Signage is a technology startup offering advanced digital signage and advertising solutions tailored primarily for the retail sector. Leveraging AI, the company delivers personalized content and advertisements through interactive screens, significantly boosting brand impact. By analyzing screen time and utilizing AI, Octopus Signage optimizes customer engagement and enhances marketing strategies for brands, providing a comprehensive digital signage solution that meets the dynamic needs of modern retail environments. While retail remains the primary focus, Octopus also extends its services to cafes, restaurants, hotels, and any industry that uses screens to interact with their customers.
Business Model:
Octopus Signage’s business model focuses on delivering personalized content and ads through digital screens in retail environments. Using AI and data analytics, they optimize ad effectiveness and customer engagement.
Product & Services:
Digital Signage: In-store digital display solutions for enhanced visual communication and advertising.
Octopus Video Analytics: Uses facial recognition technology to analyze visitor demographics and behaviors.
Octopus POS Integration: Integrates with payment systems to streamline and optimize checkout processes.
Octopus Touch & Learn: Provides interactive product information through touch screens.
Octopus Payment: Enables easy and quick payments via QR code.
Octopus Editor: An online content editor for easy management of screen content.
Octopus Mobile App Connection: Offers personalized experiences through mobile app integration.
Key People:
Emre Yıldız: Founder
Investment & Growth Information:
Octopus Signage raised $750,000 led by APY Ventures, with participation from Aktif Ventures Mindvest Fund, Finberg, and TechOne VC. The investment will be used for product development and international growth.