Status: Active
Sector: Retail Tech
Industry: Resale and Recycling, E-commerce, Electronics
Summary: EasyCep is a leading e-commerce platform founded in 2018, specializing in buying and selling refurbished mobile phones and electronic devices.
Company Overview: Easycep is an initiative focused on the refurbishment and resale of used electronic devices. Based in Turkey, the startup aims to provide both economic and environmental benefits to consumers by offering affordable and guaranteed second-hand electronic devices. The company meticulously repairs, cleans and tests the devices and sells its products with a one-year warranty.
Business Model: Easycep’s business model involves purchasing used electronic devices from consumers, refurbishing them, and then reselling them. Customers can sell their devices to Easycep for cash or purchase refurbished devices at economical prices, making an eco-friendly choice. This approach not only makes electronic devices more affordable for consumers but also promotes sustainability by extending the lifecycle of electronic products. Easycep offers these devices through its website, physical stores, and mobile application.
Product & Services:
- Refurbished Smartphones: Sales of refurbished smartphones in various brands and models.
- Refurbished Tablets: Refurbished tablets sold at competitive prices.
- Technical Service: Repair and maintenance services for customers’ existing devices.
Key People:
- Mehmet Akif Özdemir: Co-Founder and CEO
- İsmail Dinçer: Co-Founder
- Hikmet Coşkun: CTO
- Turgay Erdoğan: CFO
Investment & Growth Information: Easycep began its refurbishment and sales activities after receiving a license from the Ministry of Trade in 2021. The company offers a one-year warranty on refurbished devices and continues to grow as a significant player in the market, which is expected to reach $1.5 billion by 2026. Recent regulations in Turkey have reduced the VAT rate on refurbished devices and introduced installment payment options. The refurbished electronics market in Europe accounts for 18% of the new devices market.
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