Electronics retailer EasyCep, which we are investors in, has secured a total of 45 million dollars in funding from a group of investors including Oleka Capital, RePie Portföy, and Ziraat Portföy. This investment will support the transformation EasyCep has initiated in Türkiye’s second-hand smartphone market.

Commenting on the investment, EasyCep Co-Founder and CEO Mehmet Akif Özdemir said:
“Our priority is to elevate the customer experience in the renewed electronics market to a much higher level. At the same time, we are in a very strong position to accelerate our growth. With our EasyCep Express retail network, we will further advance the transformation we began in the second-hand smartphone market. We are now focusing not only on mobile phones, but on renewing a wide range of electronics—from computers and tablets to game consoles and smart home devices. This approach both improves consumers’ access to reliable and affordable technology and helps build a sustainable ecosystem that supports local businesses and reduces informality.”

EasyCep has an extensive operational network with more than 300 physical points across Türkiye. The company has developed strategic partnerships with major retailers, e-commerce platforms, OEM manufacturers, and telecom operators. It offers renewed devices with 12-month warranties and comprehensive after-sales support, delivering them to consumers at competitive prices with flexible payment options. The company also achieved remarkable momentum, increasing its revenues 15-fold between 2021 and 2024.

International Growth Targets
In developed markets, renewed smartphones account for up to 25% of the total market, while in Türkiye, their share has reached 10% following rapid changes in recent years. EasyCep, which currently operates in Qatar, the United Arab Emirates (UAE), and Saudi Arabia, is now preparing to accelerate its expansion, supported by its recent collaboration with Xiaomi in both Saudi Arabia and the UAE.