Mindsite, which operates in the field of e-commerce and digital shelf analytics, has completed a new $2 million investment round. The investment was made to support the company’s growth in international markets and to strengthen its global organizational structure.
The round included participation from Teknoloji Yatırım under TTGV, Sharks & Partners, Finberg, the Technology and Innovation Fund under the Türkiye Development Fund, Vestel Ventures, Gelecek Etki Fund managed in partnership with Tacirler Portfolio Management, Türk Telekom Ventures, Leap Investment, and angel investor Ömer Hayrı Erkmen. The fact that a large portion of existing investors also participated again reflects confidence in Mindsite’s growth path to date.
Mindsite currently has offices and teams in the United Kingdom and Indonesia. In the next period, the company aims to strengthen its global presence by opening new offices in Malaysia, Australia, the United Arab Emirates, Saudi Arabia, and Brazil. This growth will be realized through hybrid team structures in which a core team from Türkiye works together with local talent in each market, allowing Mindsite’s global culture to scale alongside local expertise.
A significant portion of the new investment will be allocated to the development of AI agent solutions that automate decision-making processes in e-commerce operations and are capable of generating direct actions. Mindsite is working on an approach that does not limit brands’ operational decisions to analysis alone, but turns these analyses into actions reflected in day-to-day execution. Solutions currently offered by Mindsite, such as Masterdata Agent, Growth Agent, and Review Sentiment Analysis, help e-commerce teams manage their daily operations faster and more consistently. The company continues to work on next-generation agent architectures that further advance this analysis-to-action approach. These solutions aim to optimize digital shelf performance in real time.
Alongside its product and technology investments, Mindsite is also evaluating strategic acquisition opportunities focused on technology- and data-driven initiatives. Potential acquisitions that can accelerate product capabilities and regional reach are among the company’s medium-term growth plans.
Commenting on the investment round and the company’s next plans, Mindsite Co-Founder and CEO İsmail Arapzade said: “In e-commerce, competition is no longer won solely by having the right insights, but by how quickly and consistently those insights can be turned into action. From day one, we positioned Mindsite as a decision layer that not only monitors digital shelf operations, but actively manages them. This investment will enable us to deepen this approach on a global scale, further develop our AI agent–based products, and build a stronger international organization. The continued support of our existing investors is an important indicator that both the path we have followed so far and our future vision are on the right track.”
With this new investment, Mindsite aims to further strengthen its global organization, increase scalability on the product side, and create a broader impact across the e-commerce ecosystem.
About Mindsite
Founded in 2019, Mindsite provides an analytics infrastructure that enables brands and retailers to manage their e-commerce operations in a scalable and systematic way. The company positions e-commerce data not only as a reporting tool, but as a decision layer that directly informs daily operational decisions.
Mindsite collects data from more than 500 retailers across over 20 countries, enabling the management of e-commerce operations across different markets. Working with customers such as Colgate, Unilever, Arçelik, Watsons, Migros, Eczacıbaşı, Ferrero, N11, and Nestlé, Mindsite enables brands to track performance across critical areas including pricing, availability, visibility, and content through a single decision infrastructure.
